What Drives Us
Leaders in Motorsports, Automotive, and Strategic Development
At Ignition Advisory Group, we bring decades of expertise in professional motorsports, automotive industry consulting, and large-scale venue operations. Our experience spans facility development, event promotion, business strategy, and sponsorship activation at the highest levels of global motorsport and automotive industries.
We have played a pivotal role in the management and development of world-class motorsports venues, hosting premier events such as Formula 1, MotoGP, IMSA, FIA WEC, FIA Rally Cross, NASCAR, IndyCar, and national and regional club racing series. With hands-on experience as F1 event promoters, motorsport facility developers, and operational strategists, we provide critical insights for investors, track owners, and government agencies looking to assess the economic impact and sustainability of motorsports projects.
Beyond track operations, our team has worked with automotive manufacturers, national driving schools, and dealership networks to design and execute product training, consumer engagement programs, and driving experiences that amplify brand loyalty and revenue growth. Whether launching an event, optimizing a business model, or developing a state-of-the-art racing facility, Ignition Advisory Group delivers strategic solutions that drive success.
The Founder
Eric Paradis
- Senior Executive in Motorsports & Automotive Strategy
- Founder & High-Performance Advisor
- Former Pro Racing Driver / Instructor
Eric Paradis has spent over 25 years working as a leader in racing, business development, and consulting for high-performance brands and facilities in the automotive and motorsports industries. Driven by a deep passion for performance, precision, and collaboration, Eric brings a unique blend of real-world racing experience and strategic insight to help clients across the automotive, motorcycle, and motorsport sectors grow with clarity and long-term value.
Eric’s career began behind the wheel as a professional driver and team owner, securing funding and managing operations to compete across Canada, the U.S., and Europe in series such as FF1600, Firestone Indy Lights, the VLN and RCN Series, and the KTM X-Bow Battle. His firsthand knowledge of the industry at its most competitive level laid the foundation for his advisory work with OEMs, racing venues, motorsports talent, and investors.
Following his racing career, Eric established his own consulting firm, working with some of the world’s most prestigious brands, including Audi, BMW, Mercedes-Benz, Porsche, Jaguar Land Rover, Volvo, Lamborghini and Ferrari. He led innovative product launch strategies, performance driving experiences, sales training programs, and executive education initiatives that continue to shape customer engagement and brand loyalty across the industry.
During this period, Eric also founded a second venture as an automotive sales broker, specializing in the import of high-end vehicles from the United States into Canada for private clients.
Eric later joined Circuit of The Americas (COTA) as a Senior Executive Business Development consultant. For nearly a decade, he worked closely with leadership teams to grow the circuit’s commercial partnerships, expand programming, and align operations with long-term strategic goals. His work was collaborative and far-reaching—supporting business performance, community engagement, educational initiatives, and charitable outreach.
From 2022 to 2024, Eric served as Executive Management Consultant at Flatrock Entertainment Group, contributing to the early-stage development of a large-scale motorsports venue in Tennessee. His efforts focused on guiding foundational strategy, marketing direction, stakeholder alignment, and facility planning during a critical phase of the project’s evolution.
Today, through Ignition Advisory Group, Eric continues to support clients in the motorsports, motorcycle, and automotive sectors with services ranging from leadership and event strategy to talent development and OEM training solutions. Every engagement is shaped by a desire to deliver meaningful results—not just in business, but in the experiences created for fans, teams, and communities.
At the core of Eric’s work is a simple idea: that Great Results come from Shared Effort, Genuine Relationships, and a Willingness to Build something Better—Together.
ADVISORY BOARD
Strategic Growth Leaders in Business, Motorsports, Motorcycle, and Automotive Sectors Advancing Performance-Driven Culture
Ignite Your Vision: Let's Connect
Ready to take your motorsports investment, facility, or brand strategy to the next level? Whether you’re developing a world-class circuit, planning a high-profile event, or expanding your business in the automotive and motorsports industries, Ignition Advisory Group is here to provide expert strategic guidance, data-driven insights, and operational excellence.
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