Roadmap for Decision Makers

1. Motorsports Facility Planning & Construction

Whether building a new Formula 1–caliber venue, developing a national or international circuit, or upgrading club-level facilities to meet FIA Grade certifications, success demands a comprehensive and scalable strategy. Our services include:

• Project Management & Oversight

  • Budget planning, timeline creation, and financial modeling.

  • Coordination of all vendors, contractors, and technical experts, ensuring strict adherence to quality and deadlines.

• Facility & Track Design

  • IAG identifies four primary track facility types, each with distinct investment profiles, regulatory requirements, and market uses. Selecting the right model is the cornerstone of a viable plan.

  • Conceptualizing circuit layouts that align with FIA standards for safety and excitement.

  • Incorporating elements such as grandstands, paddocks, pit lanes, garages, and hospitality zones that optimize both spectator experience and operational flow.

• FIA Certification & Safety Improvements

  • Advising on track modifications or new-build standards required for FIA homologation (Grade 1, 2, or tailored compliance).

  • Introducing safety features including run-off areas, barrier systems, and emergency protocols.

• General Contracting & Construction Coordination

  • Facilitating construction from groundbreaking to final inspections.

  • Ensuring all phases meet required codes and best practices, while maintaining minimal impact on surrounding communities.

• Risk Assessment & Mitigation

  • Detailed analysis of financial, operational, and safety risks.

  • Implementation of contingency plans and on-site supervision to uphold safety and quality benchmarks.

2. Operational Foundations & Business Models

A robust operational framework is essential for ongoing success. IAG offers:

• Strategic Business Model Development

  • Evaluating membership-based revenue versus ticketed events, track rentals, and corporate experiences.

  • Crafting pricing strategies, phase-by-phase growth plans, and organizational structures that boost profitability.

• Comprehensive Feasibility Studies

  • Assessing the cost-benefit and ROI of hosting major series (e.g., WEC, F1, national touring championships).

  • Analyzing projected attendance, possible sponsorship alliances, and revenue channels like hospitality, merchandise, and concessions.

• Operations & Staff Coordination

  • Defining the roles of key personnel (track operators, safety teams, event managers).

  • Streamlining day-to-day tasks (registration, credential design, scheduling, and logistics) for efficient facility management.

• Risk Management & Insurance

  • Collaborating with major motorsports insurers to secure comprehensive coverage.

  • Developing disaster plans, worker training, and incident response protocols.

3. Major Event Hosting & Implementation

From sanctioning high-profile series to creating large-scale spectator experiences, our support includes:

• Event Schedule Coordination

  • Aligning with sanctioning bodies and promoters to secure race dates and marketing windows.

  • Mapping out off-track activities that enhance fan engagement and sponsor visibility.

• On-Site Logistics & Infrastructure

  • Overseeing credential distribution, paddock and pit-lane layouts, team setup, and spectator flow.

  • Planning for TV production compounds, press room needs, and high-speed communications.

• Facility Services & Utilities

  • Designing and implementing public address systems, sanitation, trash disposal, security, and crowd management.

  • Coordinating temporary structures (VIP suites, hospitality tents) and ensuring they meet regulatory codes and standards.

• Operational Execution & Post-Event Analysis

  • Supervising race day operations, medical and safety services, and fan experience elements.

  • Conducting event debriefs, financial analysis, and strategic planning for future improvements.

4. Private Rentals & Corporate Experiences

IAG consults on operational protocols and scheduling for track rentals—whether it’s automotive clubs seeking exclusive sessions or major manufacturers unveiling new models. We also help design unique corporate driving programs that strengthen brand exposure and revenue flow:

• Operational Guidelines: We refine safety oversight, credentialing processes, and day-to-day schedules to ensure smooth track rental experiences.

• Custom Driving Experiences: From sponsor-driven hot-lap sessions to multi-day corporate events, we help you plan everything from catering to on-track entertainment, maximizing fan and partner engagement.

• Revenue Enhancement: Our expertise in brand synergy, track session structuring, and supplementary activities (e.g., pit-stop challenges, Q&A with pro coaches) fosters memorable events that elevate sponsor ROI.

5. Operational Excellence

IAG firmly believes that credibility in motorsports is built upon:

• Clear Communication

  • Regular status reports, budget updates, and clearly defined milestones to ensure all parties understand progress and challenges.

  • Collaborative tools and open dialogue that keep projects on track and within scope.

• Methodical Execution

  • Standardized processes for staff training, track maintenance, and safety protocols to maintain high-quality operations.

  • Detailed post-project reviews and analytics to refine strategies and encourage continuous improvement.

• Commitment to Quality

  • Upholding the highest standards in track design, hospitality, and customer experience.

  • Fostering a culture where the love of motorsport meets top-tier service and entertainment value.

6. Additional Services

IAG also offers a range of specialized solutions for motorsports-focused organizations:

• TV & Media Coordination

  • Ensuring optimal camera placements, broadcast infrastructure, and media engagement strategies.

  • Managing press relations and on-site communication to maximize exposure and enhance fan outreach.

• Signage & Sponsorship Space Coordination

  • Mapping trackside and facility branding zones that comply with safety standards and optimize visibility.

  • Consulting on ROI and strategic brand placement—without directly selling sponsor packages.

• Crisis Management Framework & Emergency Services

  • Implementing robust contingency strategies for severe weather, accidents, and logistical hiccups.

  • Training staff in emergency response procedures and maintaining strong relationships with medical providers.